Personal information does not include:
Publicly available information from government agencies,
- Deidentified or aggregated consumer information, or
- Information excluded from the scope of the California Consumer Protection Act (“CCPA”), including, but not limited to, Personal Information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA).
SOURCES OF INFORMATION
We may obtain the categories of Personal Information listed above from the following categories of sources:
- Directly from you. For example, through use of our websites (as described below in How and Why We Use Web Technologies), when obtaining a product or services from us, when signing up for communications from us, through telephone or web-based surveys, online chat, customer service correspondence or general feedback, or when you apply for a job with us.
- Indirectly from you. For example, from observing your actions on our websites.
- From third parties. For example, information provided by third parties such as lead generators, data brokers and credit bureaus.
- Through cookies, tracking tools, and other automated technologies. As described in How and Why We Use Web Technologies
HOW AND WHY WE USE WEB TECHNOLOGIES
Here is how and why we use some common web technologies to help manage our websites:
Cookies: A "cookie" is a small piece of information that our website may provide to your browser while you are at our sites. We may use web-based tools, like cookies to see which areas of our site users prefer (e.g., based on the number of visits to those areas) which will help us better market to individual consumers. This is done through a tracking utility that allows us to reconstruct activity from a session or by a user, for troubleshooting and issue resolution purposes. Beeline may also employ service providers to help us collect and understand our website usage data. These service providers may also use cookies. We do not process information through cookies to identify a particular individual. Cookies are stored on your device, and you have full access and control over their use. You may deactivate or restrict the transmission of cookies by changing the settings of your web browser. Cookies that are already stored may be deleted at any time. If you visit our website with cookies deactivated, you may not be able to use all the functions of our site fully. When periodic surveys are presented to website visitors, cookies are used to prevent issuing multiple invitations to the same individual.
If you are a registered member on the Beeline website, you will receive a cookie when you visit the website or log in. This cookie is maintained by your browser and contains your identifier. This cookie is also used to authenticate your identity and provide you with access to areas of our website that are limited to registered members, such as those that allow you to view and manage your personal profile.
Additionally, Beeline service providers that serve ads on affiliate and/or advertiser websites may assign different cookies and small graphical images called single-pixel GIFs or web beacons, to your browser to track the effectiveness of our advertising on other websites and your involvement with Beeline. We may also employ service providers who may assign cookies or web beacons to your browser to assist us in collecting website usage data such as your IP address, session ID, URL and demographic information such as your zip code. The collection of data may include personally identifiable information. We do not track URLs that you type into your browser, nor do we track you across the internet once you leave our site.
Your web browser may be set to accept cookies automatically, but can be changed to decline them. If you wish to remove cookies provided by Beeline, please check your browser's settings and its Help section for instructions for removing cookies from your browser. If you decline to accept cookies, then you may be required to re-register each time you download or request materials from the website.
We may use internal or third-party advertising companies to collect non-personally identifiable information for online behavioral advertising to provide targeted display advertisements, through participating publishers and advertisers, that are likely to be of greater interest to you. Such information may include non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) through the use of cookies and other technology.
You can change your cookie settings in your internet browser and use preferences or settings on your device to manage your privacy controls. However, if you disable cookies or other tools, some of the features of the website may not function correctly. For more information, see https://www.allaboutcookies.org/ and learn how to disable these tools by opting-out of third-party cookies and mobile device ID practices for targeted advertising.
Website usage data: Our website tracks usage data, including, for example, your IP address, your browser type and version, which pages you view, which page, if any, linked you to our site, and which link, if any, you follow off of our site. We use this data in the aggregate and on an individual level to better understand website activity to improve our site offerings, to reconstruct activity from a session or by a user, for troubleshooting and issue resolution purposes. We may also use this data to provide you a more personalized website experience, assistance with technical support questions, to send you special offers, product and service updates, or other promotional materials that are relevant and tailored to your interests.
If you do not want to receive these offers or promotions, simply indicate your contact preferences during the registration process, within any future communications to us or by sending an email to [email protected]. We do not share your information with outside companies for their promotional use, however we do use certain functionality from Google and others for data analytics and advertising us and our products on the internet.
We have implemented the following features with Google: Tag Manager, Analytics, Optimize & Ads. For more information about Google Analytics and how to opt out of their data collection, visit the Google Analytics Opt-Out Add On page.
SOCIAL MEDIA SITES AND MARKETING SECURITY PRACTICES
We use social media to connect with and market to the public, our customers, and potential customers of the Beeline family. Your activity on third party websites is governed by the security and privacy policies of each third-party website. Users of third-party websites often share information with the general public, user community, and/or the third-party vendors operating these websites, which may use this information in a variety of ways. Consequently, you should review the privacy policies of the third-party website before using it and ensure that you understand how this information may be used. You may be able to adjust privacy settings on your accounts on any third-party website or application to match your preferences. The information posted on or directed at us through social media is generally available to the public. To protect your privacy, do not include information you want to keep private or any other sensitive personal information in your social media activity, comments or responses. This information may be archived independently on, and retention of such information is governed by the third-party website. Additionally, we may use third party marketing platforms and other data analytics tools to analyze your preferences and certain transaction details. In order to maximize these capabilities, we may store some data about you on those platforms.
USE OF PERSONAL INFORMATION
We may use or disclose the personal information we collect for one or more of the following business purposes or commercial purposes:
- To provide services to you;
- To maintain your account with us;
- To report to credit bureaus;
- To provide, support, personalize, and develop our Website;
- To detect fraud;
- To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses;
- To our affiliates to provide services to you (for example, escrow or title services);
- To third parties to market to you (unless you have opted out);
- For our affiliates to market to you (unless you have opted out);
- To enable our affiliates and partners to communicate with you about the loan settlement process, real estate transaction, title insurance, and other related services and processes
- For our affiliates business purposes;
- To help maintain the safety, security, and integrity of our Website, services, databases and other technology assets, and business;
- To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
- For auditing purposes;
- For quality control purposes; and/or
- As described to you when collecting your personal information or as otherwise set forth in the CCPA.
When we use your information for a business purpose, it means such use is reasonably necessary and proportionate to achieve an operational purpose of Beeline. When we use your information for a commercial purpose, it means such use is intended to advance Beeline's business interests, such as by inducing you to buy one of our products or services.
We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
We give you the opportunity to control the use of your Personal Information for purposes outside of completing and servicing your transaction. For example, occasionally, we may use your contact information to send you promotional communications about Beeline products, including those of our affiliates. We may also share your contact information with our third-party partners to send you promotional communications about their products that may be of interest based on your particular loan file attributes (such as Newzip who assists customers with finding a realtor for purchase transactions). These communications may include email, telephone, texts and direct mail. If you don't wish to receive these, you can tell us your contact preferences during the information collection process, or you can call us at (888) 810-5760 or send an email to [email protected].
We use Google for certain marketing purposes. If you wish to opt out of Google's use of your information for marketing purposes, you may opt out through this link https://tools.google.com/dlpage/gaoptout/ and follow the instructions on the website.
Additionally, you can manage your ad preferences with Google through the following link https://adssettings.google.com/
SHARING OF INFORMATION
We may share your Personal Information by disclosing it to a third party for a business purpose.
These providers allow us to provide you with a better experience by bypassing the old-fashioned document gathering - and they are listed here: Amazon Web Services, Beeline Title Holdings, Inc. and its subsidiaries, Black Knight Data Analytics, LLC, ComplianceEase/SitusAMC, Docutech, Equifax/TWN, Estated, First American, FNMA, Freddie Mac, Google, LenderPrice, LexisNexis, Lodestar, MERSCORP Holdings, Inc., Mortgage Electronic Registration System, Inc., Ncontracts/QuestSoft, Nimble Title Holdings, LLC and its subsidiaries, LLC, Plaid, Inc., Qualia, Relcu, ServiceLink, Stellar Innovative Solutions Corp., ValueLink, Unum ID Inc. (“Verified Inc.“), Vesta Innovations, Inc. and Xactus, LLC. Their respective privacy policies can be found on their websites. You accept that we may share your information with these data partners so they can give us the insight we need into things like your finances, property, employment, etc. that are needed for your loan application. The information we share may include, but is not limited to, your full name, birth date, address, telephone number and social security number (only where necessary). In the event you are directed to or use a third party company’s website, these third party websites have their own privacy policies, including cookies, and we urge you to review them. They will govern the use of personal information you submit or are collected by cookies whilst visiting these websites. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.
We only make these business purpose disclosures with third parties who are bound by confidentiality obligations or as otherwise provided for in this Notice. In the preceding twelve (12) months, we may have disclosed your Personal Information for a business purpose to the categories of third parties indicated in the chart below: