The ‘little guy’ can feel small up against the 500 pound mortgage lender who holds all the power.
“We’ve got the money. You don’t.”
So we're inverting that power imbalance — using technology to shorten the journey, and adding old fashioned warmth and responsiveness.
But most of all, we’re celebrating the excitement of buying a home.
The core crew.
The founding team shared a belief that home buying should be fun, not endured. So in early 2019 they got to work, and started making a Beeline.
Peter GonzalezPresident and CFO
Greg EllisChief Brand Officer
Jay StockwellChief Marketing Officer
Jess KennedyChief Operating Officer
Cameron SlaboszChief Technology Officer
To transform the entire home loan experience so worry, fear and uncertainty are replaced with simplicity, peace of mind, and excitement.
We’re inverting the power imbalance felt during the home loan process so you don’t feel small, judged or interrogated — only included and at ease.
We’ll know we’ve succeeded when it no longer feels daunting — but feels less important than your housewarming party.
And if we’ve really succeeded, it’ll even be fun. That’s the real moonshot.